Information About Video Spokespeople
— By Kate Maddox at B to B Magazine for Marketing Strategists
"B-to-b marketers are finding that using video in e-mail can help deliver their messages to audiences more effectively, as long as they follow a few simple rules."
— BtoB Magazine for Marketing Strategists
"Answer: Adopters of online video in the last year have been reporting stellar jumps in action—with both their Web sites and their newsletters—when using videos to get their messages across."
—By Rebecca Weeks for iMedia Connection
"All forms of web-based video advertising, such as streaming, embedded, viral video distribution, desktop push, and long-form video, are murdering the traditional 30 second spot and demanding that 'time-spent' become the new ad measurement."
—By Bill Bettler
"The Interactive Advertising Bureau (USA says that over 50% of Americans watch online videos in a year, thus guaranteeing you approximately 160 million views." "The Wharton School of Business showed that video can boost comprehension and retention by up to 50% more than a live presentation can. The study also concluded that many people prefer video to information in print as well."
—By Freddie Stewart
"A recent study found that 79% of respondents found great value in video and believe this format is an effective tool that enhances brand awareness, educates customers, underscores the value of products and makes online content more compelling."
— By David C. Skul
"Video has an inherent appeal to audiences. Most of us want to 'see' something before we want to 'read' something. In the context of internet marketing, video can be used to enhance the consumer experience by educating the viewer about products or services, putting a face on the company, and building a company brand."